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FEATURED POSTS.
READ OUR LATEST POSTS
FEATURED POSTS
Don’t screw up your asset management in 2026 as you did in 2025
It's a New Year. Your Goals are Ambitious. Your Rental ERP Should Be the Solution, Not the Problem. The calendar has flipped, and you—the dedicated owner or fleet manager—are focused on the promise...
Embedded Telematics That Puts Equipment Data to Work
There’s been a lot of great discussion lately about how telematics is changing fleet management across the construction and rental industries. Many companies are now using equipment data to track...
Treating Customers as Assets
Customers are like gold—rare, costly to acquire, and immensely valuable once you have them. Like your most expensive piece of equipment, it requires the highest level of attention and care over a...
Treating Employees as Assets
In a tight labor market, attracting and retaining the best people is not an option. It is a requirement. In a previous post, we explored five essential questions for managing any asset. Those same...
Kissing Your Assets: 5 Questions You Need to Ask About Your Rental Equipment
There are many things you need to know about each of your rental units. Over the years, I've found that if you can quickly answer the following five questions about each unit in your fleet — and...
You Don’t Need to Rent Equipment to Benefit from Rental-Grade Field Service Software
You run a strong field service operation in HVAC, plumbing, electrical, or equipment repair. Your technicians are skilled, your customers are happy, and business is steady. But when you compare...
When Your Rental Business Starts Growing Too Fast
When Your Rental Business Starts Growing Too Fast Your rental business is good. The phones never stop, and equipment seems to vanish as soon as it comes in. Some days it feels like you’re just...
4 Reasons Why Smart Rental Owners Invest in Software Early
4 Reasons Why Smart Rental Owners Invest in Software Early Starting an equipment rental business comes with tough decisions. You're balancing equipment purchases, insurance costs, and operating...
Are You Ready to Be a Distributor? The Challenges Rental Companies Face When Adding Equipment Sales
Are You Ready to Be a Distributor? The Challenges Rental Companies Face When Adding Equipment Sales You've built a successful rental business. Your fleet is running strong, customers are coming...
Are You Missing Revenue Opportunities? How Equipment Dealers Are Winning with Integrated Rental Operations
Are You Missing Revenue Opportunities? How Equipment Dealers Are Winning with Integrated Rental Operations You’ve built a strong equipment dealership. But lately, more customers are asking about...
10 Questions Equipment Rental Companies Are Asking
10 Questions Equipment Rental Companies Are Asking I read as much as I can about as many topics as I can. I never pass up what other people are saying about the state of technology in Equipment...
Embedded Equipment Inspections: How Digital Inspections Reduce Downtime and Prevent Problems
Embedded Equipment Inspections: How Digital Inspections Reduce Downtime and Prevent Problems Every rental company knows inspections matter. A machine has to be rent-ready before it goes out. ...
3 Ways That Better Rental Data Will Lead to More Bookings
3 Ways That Better Rental Data Will Lead to More Bookings Most rental businesses sit on a goldmine of data, BUT because it’s all over the place, not consistent, and not accessible, you cannot...
5 Hidden Costs Eating into Your Rental Profits (and How to Stop Them)
5 Hidden Costs Eating into Your Rental Profits (and How to Stop Them) Rental business owners watch every penny spent on equipment purchases and fuel costs, but the real profit killers sneak up on...
Give Your Customers Control, Take Back Your Time
Give Your Customers Control, Take Back Your Time Most rental companies field constant customer calls about order status, invoice questions, and service requests. Your customers want information, and...
Fix Your Data Before Adding AI
Fix Your Data Before Adding AI First, a deserved attribution for what follows. I read an article published by James McKay, CEO of VEN, a Revenue Operations (RevOps) consultancy in Toronto. His...
Announcing: Automated Cycle Billing
Announcing: Automated Cycle Billing We're excited to announce that we've taken our cycle billing feature one step further with full automation, designed to give rental equipment companies even more...
ARA’s SET and ERG Integration Updates
ARA's SET and ERG Integration Updates If you are following the ARA, you probably have already heard about the two significant initiatives – SET and ERG. SET (Standard Equipment Taxonomy) SET is...
Master Your Business Metrics with Rental Dashboards
Master Your Business Metrics with Rental Dashboards Every successful rental operation runs on data-driven decisions. But most businesses struggle to transform their daily operational data into...
Fame Rental Announces Embedded CRM Solution
Fame Rental Announces Embedded CRM Solution Enabling your sales and service personnel to work efficiently with customers has never been more important. While aggressive pricing can win deals,...
Equipment Leasing and Lease Accounting for Rental Companies
Equipment Leasing and Lease Accounting for Rental Companies In our recent podcast, we discussed why being nimble and quick is fundamental for today's competitive businesses. One emerging trend in...
Maximizing Profits with Smart Inventory Management
Maximizing Profits with Smart Inventory Management Most rental companies rely on their inventory, whether for equipment rentals, retail sales, or maintenance parts. Having the right inventory level...
Why Rental Companies Should Adopt ROSA Over Traditional Metrics
Why Rental Companies Should Adopt ROA Over Traditional Metrics Seeking Your Industry Insights This blog poses questions more so than making assertions. I welcome your observations, experience, and...
AI Reality Check
AI Reality Check I have spent a considerable amount of time trying to make sense of all the information surrounding AI. Before I share a more comprehensive analysis, here are the critical insights...
Fall in Love with These Top Rental Software Features This Valentine’s Day
Fall in Love with These Top Rental Software Features This Valentine's Day This Valentine’s Day, we’re excited to share the features that rental businesses are falling for in their equipment rental...
Simplify Equipment Maintenance with Fame Rental’s SmartEquip Integration
Streamline Equipment Maintenance and Parts Ordering for Businesses with Fame Rental and SmartEquip Integration Managing equipment lifecycles, tracking usage, scheduling maintenance, and optimizing...
Competing in 2025
Competing as an Independent Rental Business As we look ahead to 2025, many independent rental businesses are wondering how to compete with the ‘Big 5.’ After listening to podcasts and reading on...