ARA’s Top 35 Features
In 2022, ARA started an ongoing survey to identify the 35 software features deemed most valuable for software purchases. The ratings next to each feature represent the responses from the ARA survey, highlighting their importance to each member. The features labeled “Unique to Fame” are not from the original ARA survey. Fame has added them to enhance your experience.
Fame Rental took these 35 features and showed how we rank for each:
Accounting & Financial Management
Business Intelligence and Reporting
Client Management
Rental and Sales Management
Inventory Management
Asset Management
Operations & Logistics












Fame Rental now offers a fully integrated, real-time CRM embedded directly within FameAir. Unlike traditional systems that connect separate databases, our embedded CRM provides seamless, real-time data access with no delays or synchronization issues. Track meetings, calls, and tasks with integrated dashboards and calendars, link activities to documents (Quotes, Contracts, Work Orders, Invoices), and maintain schedules with automated reminders. The system includes real-time notifications that send automated text and email messages to customers based on events like “We’re on the way with your delivery,” with customers able to respond to reschedule if needed.






























