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Don’t screw up your asset management in 2026 as you did in 2025

Embedded Telematics That Puts Equipment Data to Work

There’s been a lot of great discussion lately about how telematics is changing fleet management across the construction and rental industries. Many companies are now using equipment data to track utilization, performance, and maintenance needs — but the real impact...

Treating Customers as Assets

Treating Customers as Assets

Customers are like gold—rare, costly to acquire, and immensely valuable once you have them. Like your most expensive piece of equipment, it requires the highest level of attention and care over a long period of time. Every asset you care about should be monitored...

Treating Employees as Assets

Treating Employees as Assets

In a tight labor market, attracting and retaining the best people is not an option. It is a requirement. In a previous post, we explored five essential questions for managing any asset. Those same questions also apply beautifully to your employees—if you think of them...

4 Reasons Why Smart Rental Owners Invest in Software Early

4 Reasons Why Smart Rental Owners Invest in Software Early

4 Reasons Why Smart Rental Owners Invest in Software Early Starting an equipment rental business comes with tough decisions. You're balancing equipment purchases, insurance costs, and operating expenses - all while trying to grow your customer base. One of the biggest...

ARA’s SET and ERG Integration Updates

ARA’s SET and ERG Integration Updates

ARA's SET and ERG Integration Updates If you are following the ARA, you probably have already heard about the two significant initiatives – SET and ERG. SET (Standard Equipment Taxonomy) SET is intended to provide a standard way of identifying and categorizing each...

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