Fame Rental Announces Embedded CRM Solution

Enabling your sales and service personnel to work efficiently with customers has never been more important. While aggressive pricing can win deals, exceptional customer service is priceless.

Seamless CRM 

Fame Rental now offers an embedded, fully integrated, real-time CRM. With CRM as part of Fame’s single platform, everyone in your company can access accurate customer information instantly (with appropriate security restrictions).

👉 Curious what this looks like inside FameAir? Click here for a quick preview.

Unlike traditional “integrated” solutions that merely connect separate systems with potential delays and synchronization issues, our embedded CRM exists within the same database and application environment. This distinction is crucial – embedded solutions provide seamless, real-time data access and updates, while integrated systems often create fragmented experiences with potential information gaps or misinformation. 

Embedded is significantly more powerful than integrated because it eliminates data silos, ensures consistent information across all touchpoints, and enables truly unified customer interactions. No more silos. No more outdated information. Just timely, accurate engagement every time.

Most rental ERP systems outsource CRM to third parties, creating disconnected systems available to only a few people. Fame believes everyone who interacts with customers needs complete information at their fingertips.

Key Features

Fame CRM:

• Tracks meetings, calls, and tasks with dashboards and calendars
• Links activities to documents (Quotes, Contracts, Work Orders, Invoices, etc.)
• Maintains schedules with automated reminders – for both your team and your customers
• Integrates with FameAir Maps and Notifications

A True Story about the Effect of Service – Good and Bad

Years ago, there was a shopping center across the street from my office. Immediately next door to each other were a Dry Cleaner and a Shoe Repair store.

I took some dress shirts to the dry cleaner, where the owner greeted me with a BIG “Hello, Mr. Lewis. So glad to see you.” When I went to pick them up, there were burn holes and missing buttons on two of the shirts. I presented that to the owner, and she was overboard apologetic, insisting on paying for the shirts. She really cared.

I took a pair of dress shoes to the shoe repair store. That owner was dismissive and uncaring. I needed the shoes back reasonably soon, but was told it would be two weeks. When I begged for earlier, he simply repeated ‘two weeks, two weeks’. Unlike the dry cleaner, he did a great job – the shoes were seriously better than I expected. But he was miserable.

Because of the service, I never wanted to go to a different dry cleaner – the experience was just too good. Who cares about the shirt – it did not happen all the time. On the other hand, I began driving an extra several miles to a different shoe repair shop – I just did not want my day ruined by that guy.

Create a ‘Cycle of Exceptional Service’

With every customer interaction, there is an experience that’s either bad, good, or great. If the experience is miserable, you will not see that customer again. But you go overboard with your help, and you truly care, even if you trip up occasionally, they will likely remain loyal.

Your employees will naturally cycle with each interaction. If they are helpful, they feel better about themselves and are more confident. The next customer will feel that positive energy. Empowering every employee to provide exceptional service elevates everyone’s attitude, and the cycle perpetuates itself. 

Your customers will keep coming back because they do not want to miss that experience.

Joe Lewis
CEO
Fame Rental

Fame Rental improves rental businesses and the lives of their employees and customers. We do this because we care more deeply, listen more intently, and act more methodically than anyone in the rental industry would ever expect from a software company.

Contact us at sales@fameintel.com to schedule a demo.