Westport, Conn. (May 12, 2025) – In his latest blog post, Fame Rental CEO Joe Lewis makes a case for why rental businesses should adopt the Return-on-Assets (ROA) methodology over other business performance metrics. Read the full blog post here.

“Having spent most of my career in Fixed Assets Management software with companies like Waste Management, Estee Lauder, Yamaha, and Lockheed, I’ve learned numerous disciplines needed to maximize return on Fixed Asset investments,” Lewis writes. “One key measure in business management is ROA, which measures how efficiently a company uses assets to generate profit.”

In its simplest form, ROA is Net Revenue generated by the Asset divided by the Assets’ Cost. Lewis notes that, for non-income-producing assets, determining net revenue is often impractical. This makes ROA challenging, if not unsuitable for those asset classes. “But for rental companies, measuring ROA for equipment seems too obvious to ignore,” he adds.

About Fame Rental

Fame Rental improves businesses and the lives of their employees and customers. Fame does this because it cares more deeply, listens more intently, and acts more methodically than anyone in the rental industry would ever expect from a software company.

Based in Westport, CT, Fame Rental offers innovative web-based software solutions that help rental businesses manage rentals, sales, service, retail, leases, manufacturing, maintenance, inventory, parts, purchasing, accounting, and asset financing — all in one, fully integrated system. The FameAir™ web application provides real-time information to anyone, anywhere, at any time.

Fame takes the time to understand its customers’ needs, goals, dreams, and desires. It then configures management software that helps rental business owners sleep well at night and outsmart their competition by day. It also offers technical support that delivers solutions within hours or days, not weeks or months. Contact us at sales@famerental.com to schedule a demo.