Fame Rental, a leading supplier of ERP software solutions for the rental industry, recently announced a new collaboration with SmartEquip. SmartEquip is an industry-standard technology for equipment lifecycle management, service, and procurement support in the construction industry.

SmartEquip’s integration into the FameAir dashboard helps reduce the challenges many rental companies face when maintaining their equipment fleets. SmartEquip’s business-to-business productivity and parts procurement platform features a single log-in that allows users to identify needed parts for equipment repairs and create purchase orders, eliminate order errors, increase efficiency, save money, and improve technician wrench time — with FameAir taking control of the approval routing process. 

“Managing equipment lifecycles and ensuring uptime, tracking usage, scheduling maintenance, and optimizing inventory can be incredibly complex, confusing, and time-consuming for any rental businesses,” said Joe Lewis, CEO of Fame Rental. “When Fame customers sign up for SmartEquip and integrate FameAir into their procurement platform, they can identify and access the product support and parts information they need, including checking inventory levels and updating their purchase and work orders efficiently.”

“We are excited to support Fame Rental customers with our integration partnership,” says Mike Kendall, vice president of operations at SmartEquip, Inc., an RB Global, Inc. company. “Our goal is to make equipment rental businesses more efficient, and being able to extend our platform to their customers is a win-win for everyone.”

More information about the SmartEquip collaboration can be found here. 

Attendees at the American Rental Association’s ARA Show 2025, January 28 – February 1 in Las Vegas, can visit Fame Rental at booth 5628 to learn more about the SmartEquip collaboration and other new partnerships and integrations.

About Fame Rental

Fame Rental improves businesses and the lives of their employees and customers. Fame does this because it cares more deeply, listens more intently, and acts more methodically than anyone in the rental industry would ever expect from a software company.

Based in Westport, CT, Fame Rental offers innovative web-based software solutions that help rental businesses manage rentals, sales, service, retail, leases, manufacturing, maintenance, inventory, parts, purchasing, accounting, and asset financing — all in one, fully integrated system. The FameAir™ web application provides real-time information to anyone, anywhere, at any time.

Fame takes the time to understand its customers’ needs, goals, dreams, and desires. It then configures management software that helps rental business owners sleep well at night and outsmart their competition by day. It also offers technical support that delivers solutions within hours or days – not weeks or months. Contact us at sales@famerental.com to schedule a demo.

About SmartEquip
SmartEquip is the leading technology standard for equipment lifecycle management, service, and procurement support for the construction industry. The platform provides a multi-brand common connection and user experience for fleet owners and distributors of complex equipment.

SmartEquip enhances ROI for all Network participants by increasing equipment uptime, improving both technician wrench time and transaction accuracy while reducing the total cost of equipment ownership. The SmartEquip Network currently supports more than 700 OEM brands, with over 90,000 users across more than 70,000 equipment locations globally. The Network supports over $1 billion in parts transactions annually, and the company is led by veterans of construction, technology, and data sciences. Founded in 2000, SmartEquip is positioned to define tomorrow’s dynamic and evolving equipment industry.