Fame Rental’s Embedded CRM Named a 2025 Editor’s Choice Award Winner by Rental

Westport, Conn. (September 23, 2025) – Rental, the nationally recognized brand serving rental equipment professionals, has named Fame Rental’s Embedded CRM as one of the Rental 2025 Editor’s Choice Award winners.

The 2025 Rental Editor’s Choice Awards represent the equipment rental industry’s best products gaining interest from end-users and rental professionals alike.

The awarded products, exhibiting innovation and utility, were chosen based on submitted nominations and their potential impact into the general tool and equipment rental industry by the Rental editorial team.

Fame Rental has introduced a fully embedded, real-time Customer Relationship Management (CRM) solution built directly into its ERP platform for the rental industry. Unlike typical bolt-on CRM solutions, the Fame Rental CRM operates within the same core application and database as the broader Fame platform, offering teams real-time visibility into customer interactions and related documents. The platform features integrated dashboards and calendars for tracking calls, meetings, and tasks; seamless integration with key documents like quotes, contracts, work orders, and invoices; automated scheduling and reminders for both teams and customers; and location-based tools through FameAir Maps and Notifications for targeted communication. This unified approach eliminates delays and inconsistencies often seen with third-party CRM integrations, helping rental businesses strengthen customer relationships while reducing errors and improving collaboration across departments.

“I will forever be astounded by the innovation and ingenious ideas the OEMs of our industry bring to the table,” says Jonathan Kozlowski, editor-in-chief of Rental. “I’m once again excited to bring attention to these problem-solving solutions for both the equipment rental businesses as well as the customers they serve.”

Rental covers the latest insights on equipment asset management through better equipment selection, important economic forecasts, customer-centric insight, and business management tips surrounding personnel, digital marketing, and finance.

Additional information on award recipients can be found online at: https://www.forconstructionpros.com/rental

About Fame Rental 

Fame Rental improves businesses and the lives of their employees and customers. Fame does this because it cares more deeply, listens more intently, and acts more methodically than anyone in the rental industry would ever expect from a software company.

Based in Westport, CT, Fame Rental offers innovative web-based software solutions that help rental businesses manage rentals, sales, service, retail, leases, manufacturing, maintenance, inventory, parts, purchasing, accounting, and asset financing — all in one, fully integrated system. The FameAir™ web application provides real-time information to anyone, anywhere, at any time.

Fame takes the time to understand its customers’ needs, goals, dreams, and desires. It then configures management software that helps rental business owners sleep well at night and outsmart their competition by day. It also offers technical support that delivers solutions within hours or days, not weeks or months. Contact us at sales@famerental.com to schedule a demo.